Social media has been around for a while now. Maybe you know it as a great way to stay connected with friends from all areas of the country and even around the globe. What you might not know, though, is that it can really help you establish a business and make you well known. Navigating social media networks as a means to establishing and expanding your business is somewhat different than the social chitchat you’re probably already comfortable with, however.
In other words, social media has its own ground rules when it comes to establishing your business. Follow them, and you’ll have a good chance of not just attracting customers, but of becoming well-respected in your field — not just by your customers, but by your professional colleagues, too. Ignore them, though, and you’ll likely crash and burn quickly.