3 Tips for syncing up your email marketing with the rest of your plan
There is a body of evidence out there to suggest that not only is email marketing not dying, but it is stronger than ever before in many ways. Especially now that as marketers we’ve got a far greater number of marketing channels to plunder, there are opportunities galore, if we only know how to best exploit them. One particularly effective method is to integrate your email marketing with other forms of marketing you are engaged in, thus generating a perfect storm of promotion that lifts you above the competition. Let’s check out 3 solutions to help make this happen.
3 Tips to integrate your email with the rest of your marketing
Make sure to use social media buttons – Most email services give you the ability to drop social media buttons straight into your emails, thus making it very easy for your readers to Like, Share and otherwise pass around the good word. This is an easy way to engage readers you haven’t previously had any access to with almost no effort.
Post on your social media about your list – Offering your social media followers the chance to opt-in to your list or newsletter (usually through the use of a useful bribe of some sort) is an easy way to grow you subscriber base. One of the benefits of this is that you will most likely have access to a far larger pool of prospects than you have presently on your list. In any case, the millions of people you can reach via social media is simply too promising to skip.
Make it easy to subscribe on mobile – Seeing as how mobile now makes up over half of all searches performed online, (48 percent) you would be foolish to dismiss mobile. There are some differences here though, and they mainly have to do with formatting. Make your subscribe buttons on your mobile emails large enough to click, as well as any forms they lead to. You can likely skin your competition on this one as well, as only 11 percent of emails are presently optimized for mobile devices.