SEO tactics that aren’t working anymore
Google is always working, it seems, at cross purposes to whatever it is we’re attempting to do to get better rankings for our pages. If you’ve been doing this (trying to rank pages) for any length of time, you’ll have acquired a bag of tricks that you’ve used for this purpose. Over time, many of these have become ineffective. What worked last year doesn’t this year, or worse, it hurts you. So it’s time for us to have a look at some of the SEO tactics that worked over the last few years that you should no longer be using.
SEO tactics to toss in the trash for 2014
Overuse of keywords – Back in the day you could pound your pages with a lot of instances of your primary keywords, and they would rank well for those. No longer. The best practice these days is to include your primary keyword in the title, and maybe a few other places on the page, but let’s be very clear that Google is asking you to write for your readers first. The relevance of your content in a lot more important than the number of times your main keyword is found on the page.
Short content – These days the pages that rank on the first pages of Google are alike in that they sport longer, more in-depth content. The days when we could get by with slapping up 250-300 words of questionable quality are no longer, as far as your main blog and site pages are concerned. There is a place for micro-content; such as on sites like Tumblr, Facebook along with other primarily social sites.
Article marketing – From the time that cute little Panda descended from his tree, article directories have been trivial. There are ways to post articles now, but they involve strategies like doc sharing sites and social pages.
No variance in keyword anchor text – Google is no longer fooled by our efforts to sway the search engine results pages (SERPs) with phony link profiles. It is much better now to obtain your links naturally, and try to get no more than 20-30% of anchor text in your main keyword. Let some Click here’s, some naked URLs and other random link text find their way onto your page. This is a far more natural occurrence, and won’t raise any warning flags.
The absence of social media – Not so long ago, if you were completely put off by the idea of dealing with social media on your site, you didn’t need to. Now, you may as well start selling shoes. (Offline) Be sure to make your posts and pages socially sharable and start your own social sites if you haven’t already.
Inbound run of site links – Getting, or God forbid buying, run of site inbound links, is a sure-fire way to get yourself penalized. Want to make it worse? Have them all use the same keyword!