The Advertising Instructions Steve Jobs Left Behind
If looking at the “leader” and “follower” labels, Jobs was undoubtedly a leader. I am not saying, though, that he was lacking mentors. Jobs wanted individuals that he could learn from. One of the primary people he looked up to was Regis McKenna, who helped Apple get off the ground quickly.
Follow the Right People
In this world, there are leaders and there are followers. Even leaders, though, still follow others. Because Jobs wished to gain knowledge from the people he was around, he chose mentors wisely. This included Regis McKenna, who helped Apple out of the garage with his marketing prowess.
It is essential for local business owners to also choose who they follow wisely. There is a chance to follow serious influencers in your industry through social media. Checking up on these people will help you stay abreast on the latest industry happenings. This will likely ensure you will always be one step ahead of the game.
Images Are More Powerful Than Words
The Apple core value of simplicity dictates that their marketing has a small number of words. They instead focus on images. In fact, 87 percent of the most shared posts on Facebook in 2014 were images. Bear this in mind when promoting a company via social media.
Do Not Be Afraid to Spend Money
Did you know that Steve Jobs started the Super Bowl commercial trend in 1984? Apple spent an inflation-adjusted $3.4 million on the TV spot and ad. This was a profitable investment that proved that sometimes you really do have to spend money to make money. This isn’t to say that low-cost marketing ventures are not effective. It is important to keep in mind that you need to be careful not to cheapen your product or service with distasteful marketing.
Some minds are so advanced his or her lessons can cross industry borders. Take Jobs’ lessons at face value to help make your company successful.