What is Social Proof and How Can You Use It for your local business in Belleville, IL
Once social media became the immense resource it is, it was just a matter of time before the concept of social proof, which is the tacit approval and conformation to a particular point of view or taste because lots of their compatriots do, became a valuable commodity.
The ability to sway large groups of people with a notion totally supported by the crowd is a heady idea. There are numerous types of social proof out there, and they can bet put into use in the form of testimonials, expert endorsements, sheer numbers and more.
Let’s look at 5 types of social proof, and let the ideas begin to percolate in your head.
5 Powerful types of social proof
Celebrity – No doubt if you can get a celebrity endorsement or testimonial, you have something quite valuable. These work best when the person in question is either extremely likable or somewhat controversial.
Everyone else on the planet has it – The fear of missing out on something you’ve just told them they need, because 15,494 of others like them have just gotten one, is a powerful tonic.
Expert social proof – There’s something about placing your trust in someone who has been there, or is viewed as an authority or expert on the subject that conveys just enough trust to get people to buy into the offer. This is where the term “influencer” emanates from, and is a powerful technique in sales today.
User generated – Having your customers provide unsolicited reviews is something that happens frequently. (And much more often if you encourage the practice!) It’s what you do with these that counts. Visitors to your page often see this as the tipping point because these “testimonials” carry an air of authenticity that a paid endorsement and other social proof only wish it had.
Friends influence – When products or services come recommended by our friends, we give it a bit more legitimacy than we otherwise might. This is why the number of friends and followers a person has does have some real value.