Take a Look at Website Design Trends for Small Business in 2015
If you are planning to redesign or possibly put up your first small business web site, it is a good idea to take a brief look at what is trending now as regards web design for small businesses.
Some have come around due to advances in technology, and others are merely cosmetic or related to user experience. Nonetheless, judge each with an eye open as to their best uses for your particular site, and not necessarily for any buzz or good press. Even though infinite scrolling may work for Facebook doesn’t mean it’s suitable for your site.
So without further delay, here are five website design trends small businesses are implementing in 2015.
5 Small business site design trends for 2015
Employing Infinite scrolling – Infinite scrolling has become all the rage over the last year or so. The ability to keep the reader engaged over one long stream of content can work for some, like Facebook for instance, and not for others. Make sure it serves your ultimate visitor goals before you use this.
Using a responsive design – Since over half the Web’s traffic now emanates, at least originally, form a mobile device, it is simply no longer an option to not have a responsive web site design. You need to be sure that all visitors get the best experience you can deliver, so this is more a necessity than a trend.
A minimalist, uncluttered site – A spare, lean look with lots of white space and shorter blocks of text are the rule these days. This improves the overall feel of your site, providing an uncluttered, space where you can offer a simple, direct message free of distraction and rabbit holes.
Play with fonts and color – Don’t feel totally constrained in terms of fonts and color. Make a statement and paint your web canvas with the look and feel of the message you want to convey. This doesn’t mean making large textual sections in a stylish, hard to read font, but selective use of creative fonts and colors can jazz things up quite nicely.
Make social media prominent – We operate in a social Web, and you should facilitate this on your site. Employ obvious and easy to use social media buttons on your pages, and encourage their use!