Needs leads? Try using infographics to attract quality prospects
One of the newest innovations to hit the online marketing world has been the use of infographics to aid in lead generation. Providing an engaging infographic that provides terrific value for an information-starved crowd is one of the best ways to draw in loads of visitors, backlinks and social sharing to your site.
People do love to view over reading anything these days
It’s true. In our time-deprived world, people are always looking for a snippet of info they can gobble down in one bite, and then quickly move on to another task. These images can present themselves as videos, pictures or guess what — infographics. One really useful way to use an infographic is to show data that is as boring as the tax code if offered in textual form, but showcased in a colorful infographic it all of the sudden becomes memorable and indeed, sharable.
The benefit is that, as a result of that sharing, you’ll reap a whirlwind of traffic and backlinks to your site, through no more effort of your own. Ultimately, infographics, if used as such, are a wonderful tool for generating new leads.
Lead generation with infographics
The key to using infographics as a lead gen tool is that you spread the image far and wide. Not only post it on your site or blog, but you should also tease with thumbnails of it on social media, image sites like Pinterest, Flickr, and Instagram, as well as making sure it is sharable via other people’s social media.
Don’t neglect to optimize your infographic using the keywords you are interested in having it found for, and structure your content in such a way on the image itself so they turn up for searches in Google.
Don’t forget to provide the code so that others can download the infographic
Make it a point to leave code that others can use to put your infographic on their web pages, thus delivering you a link back to your site. This also can have the awesome advantage of bringing you potentially a lot of direct traffic.
Infographics can be a marvelous tool for generating leads, as well as link building. Add this tactic to your marketing mix today.