Can PPC Ads Help Your Small Business?
Many people make the assumption that pay per click is a waste of time for local markets, and they couldn’t be more wrong. There are a lot of good uses for PPC for local that can not only get you new customers or prospects, but also enhanced search engine results.
Let’s take a little time to look at four reasons why it’s important for you to consider utilizing pay per click ads for your small business.
Four great reasons to use PPC for local marketing
You’ll get near instant traffic – While it can take years and much effort to obtain a top organic search engine result, with PPC it can be fairly instantaneous. Set up your campaign properly and you could have targeted visitors in minutes. In addition to that, you also benefit from the boatload of data that this generates, items such as keyword effectiveness, which ads are working and a lot more.
Hog the first page – Getting an organic listing on Google is great, but that can take awhile and can disappear suddenly for no apparent reasons. Why don’t you own a top PPC listing on page one that’s a lot harder to take out? This can help you push your competition down or off the page, and will also serve to give your brand more credibility and authority in the eyes of your searchers.
The ability to target your customers and prospects – With advanced demographic targeting tools at your disposal, you can target only consumers who live in a particular area, are of a particular gender, or a number of other factors.
Employ remarketing – A relative newcomer to online ads is remarketing. These are the sorta creepy, (yet highly effective) ads that seem to follow along with you wherever you go online. Like it or not, ad networks are tracking what your interests are, and are using that information. The great news is, you can now use this to your advantage as well.