Real world Marketing Concepts for Local Businesses
Study a Little Guerrilla Marketing
Printed Material Is Still Effective
Even with online technology presenting countless marketing methods, you probably still see fliers in your mailbox or on local community boards. This is because, it doesn’t matter what you think of classic marketing, printed material is still effective.
A simple flier, for instance, may be printed at a low cost and distributed around the local targeted area. It has to also be noted that business cards are an additional form of printed marketing material that works wonders. The truth is, for every 2,000 business cards handed out, a company’s sales raise 2.5 percent. Lesson learned: print works.
Create Press Releases
While everything that happens in your business may not be newsworthy, some events without doubt qualify. Are you
offering a Veteran’s Day discount for current and former service members? Write up a press release. Having a sale to celebrate an expansion? Local journalists may think it is worthy of the newspaper. Better still, local newspapers will most likely publish these stories in the paper and online.
Engage in Guerrilla Marketing
Guerrilla marketing is a way of marketing your business that is outside of the conventional methods. It’s often thought that this is only profitable if it is so extravagant that people must notice it, but luckily, this is simply not the case. Everything from leaving a branded pen at your local bank to utilizing different color Post-It notes to create a mural can be effective if it gets people to take note.
There isn’t any doubt that marketing has moved mostly over to digital media, but that does not always mean older technique fail to work. As long as you get people’s attention you’ve got a successful advertising device, no matter the platform.