How to Utilize LinkedIn for your Small Business
LinkedIn has come a long way from the professional job posting site that got your resume out to people who could hire you. Even though it still can serve that purpose in a somewhat more sleek way, LinkedIn has become a must-do marketing resource for small business. If your SMB is not using this platform, you are definitely losing out.
Among the many features LinkedIn for small businesses are the ability to post content in many forms, meet and connect with other professionals that can help your business in many ways, and be a valuable tool in your business branding arsenal.
Let’s look at 5 tips for helping your small business get a better footing on LinkedIn.
5 Ways LinkedIn can Help your Small Business
Create a powerful profile – Even though this may seem like tired advice to those who’ve set up profiles on many sites, on LinkedIn your profile is often the deciding factor in whether or not someone connects with you, which is the whole point of being on the site. So it’s important to use your profile for all it’s worth. There’s a lot you can put in here, so take the time to explore how best to use yours.
Employ visual content – Today people respond to visual media far faster and with more decisiveness than anything else. Be sure you’re posting videos, images, presentations and more every chance you get. (Although leave the kitty memes for Facebook!)
Get involved in groups – It’s a proven fact that those who get involved in groups on LinkedIn get about 4X more profile views than those who don’t. Moreover, it’s a prime opportunity to showcase your authority and expertise in front of a highly-targeted crowd.
Work at connecting – If you are working at presenting yourself, posting great content, and contributing to LinkedIn, you will find that your connection requests will soar. If you build it, they will come!
Use LinkedIn Company Pages – This is an excellent way to showcase your small business on LinkedIn. Use it as another social property supporting your main site, and drive visitors to it from your company page.
Another choice resource available to you that can help on this platform is LinkedIn’s small business helps. Be sure to make use of these free resources to help your business grow in authority on LinkedIn.