Typical ways small businesses are employing social media
It can be easy to understand how a small business could be confused concerning the exact use of social media in their business. With all the attendant working parts of a marketing initiative such as this, no one could be blamed for not understanding what’s critical to do and what’s not.
To cut through some of that confusion, let’s take a look at what small business is finding important to focus on, and how that may work for you!
How small business is using social media now
One thing that is obvious, from a recent study conducted by LinkedIn, is that the small businesses that are growing are the ones making an effort in both money and time with social media. 90 percent of those surveyed credited social media for a large part of their growth, brand awareness and 82 percent said it helps with new lead generation.
Businesses that are spending in this area are the ones growing! 73 percent of growing businesses increased their SMM spending last year, and conversely 42 percent of small businesses that did not devote resources to social media did not see any appreciable growth.
Where should you focus your time and money?
It is becoming more and more clear that social media does some things very well. Among these are building brand awareness, along with social advertising. Social ads are still very reasonably priced, and can be highly targeted to reach the exact audience you wish to engage. All the major platforms, Facebook, LinkedIn and Twitter now have ad platforms you can use from your social pages. Using social media for competitive intelligence, as well as ongoing business education is another effort worthy of your time.
Last but certainly not least, social reviews and mentions of your company or products can help you in many ways, from search to direct traffic, along with supplying timely social proof. Social media is not just a tool for large companies with large advertising budgets. Small business can play too, but as in most areas of your marketing, it may need some strategic planning to make the most of it!