See These Helpful Tips to Get More Facebook Engagement
These days it’s simply not enough to merely have a Facebook business page: you need to have a vibrant, noteworthy, oft-shared destination where you engage customers, fans and friends alike. So how in the name of Zuckerberg are you supposed to get this done? Doesn’t your business already suck every free minute of time from your life as it is?
Fortunately there are a few easy ways to set yourself up for encouraging more engagement on your page, and they aren’t all that hard to implement. Let’s take a look at a few of these.
5 Tips on how to make your Facebook page a more engaging place!
Choose imagery wisely – The visuals you use on your posts and ads make a big difference. Be sure they are all original and also something you would share yourself.
Use call to actions in your cover photo – A recent addition to your arsenal is the ability to add one of 7 different calls to action into your cover image. Many times this can be useful to encourage actions and engagement.
Optimize your page descriptions and About sections – This is your opportunity to tell the world about yourself and your company. Don’t waste it! Make sure you include links to your other web properties, along with giving a clear picture of who you are and what you’re about.
Publish often – If you don’t care enough to come around frequently, neither will other people. Make sure you are publishing often and cross promoting with other social channels. Consider using paid ads on posts that get interest; as this can increase your fans exponentially.
Answer people – If there are questions, comments or inquiries expressed by your followers, be sure that you respond immediately. You should never leave them in the lurch. Giving them a feedback as soon as you possibly can tells them that you are still listening and encourages them to visit your page often.
When it comes to engagement the job is ultimately pretty simple. Be there to answer, encourage and inform your fans. Nothing less will do.