How to Make Content Marketing Work in Your Small Business
You’re probably familiar with all the many benefits you can receive content marketing, but for a small business, it can still present significant challenges. When you are understaffed or over-burdened, you can easily let critical parts of the puzzle slip to the back burner, often to never be seen again.
Let’s avert that by having a look at five ways you can energize your small business content marketing, sooner rather than later!
Five tips for content marketing in your small business
Use this plan as a starting place for building your own content marketing initiative.
Develop a strategy – Content marketing can take place in many forms over many platforms. It’s extremely important to have a plan set up that maps this out, together with the goals and results you hope to achieve. Remember, content can consist of blog posts, articles, ebooks, videos, images, podcasts and more, and lots of of these can be repurposed to other platforms also.
Create a budget – You will have to spend a couple of dollars here, in people hours as well as other costs, and you should know what you’re prepared to commit and budget it beforehand.
Assign talent – If you aren’t lucky enough to have writers on staff, (as well as videographers and image designers) you will have to find them. This is often a time consuming task when getting started, so take note of this.
Set up tracking – It’s vitally important to make sure to set up tracking so you really know what is working and what is not. In most cases, Google Analytics is fine for this job, even though there are better paid resources available.
Rinse and repeat – Once you’ve got a handle on the type of content that your audience is responding to, be sure you do it again, but with different twists and slants, based on the feedback you’re getting as you go along. This, incidentally, is what’s called Agile Marketing.