5 Strategies for ensuring that you are making the bests use of mobile
We’ve all heard that consumers are making a large switch to doing business on their mobile devices, but what does this mean really? What steps should we take as merchants and vendors to reach the mobile market as they prowl the streets, searching for deals they may devour?
So why not take a closer look at how the mobile consumer is behaving with their myriad of devices these days, and then look at how you can reasonably take advantage of that.
Mobile marketing by the numbers
- More than 51 percent of all emails are now being opened via a mobile device
- 74 percent of consumers use their mobile devices to investigate their shopping before they do it
- 82 percent of mobile shoppers complete their purchase inside your store, and 26 percent right from their phones!
- 55 percent of mobile shoppers want to purchase within the hour, and 83 percent within a day
Mobile consumers have hastened the buying cycle considerably. Also, they are increasingly more likely to complete the complete cycle right from the convenience of their mobile device.
So what to do to reach the mobile market
There are a few necessities that marketers wanting to take advantage of the mobile market should make sure to do. Have a fully optimized mobile version of your site, and that’s made even better if it features a shopping app. The site ought to be simple, fast and easy to load, and available across all platforms.
You should also consider employing mobile ads. This is still in its infancy, and the ad prices are low and the opportunity amazing. Not just that, new technology is showing up all the time, such as retargeting with Facebook ads, that are revealing new and exciting ways to reach a growing audience.
Making sure that your business is not only fully optimized for mobile but up-to-date as to how to use these exciting new toys is your job. Considering this is where the money is, shouldn’t you be there too?