Errors That Can Destroy Your Email Marketing Strategy
We have all been in a situation where we no longer wish to receive emails from a sender, but the company makes it incredibly tricky to unsubscribe. If people are unable to easily unsubscribe, they will most likely mark your messages as spam. In the end, this results in major email providers thinking you are spamming their customers and your marketing messages will start going straight to spam folders.
Making It Difficult to Unsubscribe
Have you ever tried to unsubscribe from an email list only to find that the company makes you jump through hoops? This will annoy customers, and in the end, many will simply mark an email as spam to ensure they do not have to see further correspondence. This makes major email providers believe that you are spamming people, and this could result in your marketing messages actually going instantly to spam folders everywhere.
Inconsistency is not a Strategy
Businesses that do not establish a consistent marketing strategy are losing the race before they even get started. Customers have to be aware that something is always going on. Do not send so many emails that it is annoying, but undoubtedly have a weekly or bi-weekly newsletter.
Not Testing Out Emails
Marketing messages really need to be tested before they are sent to customers. That way, if there are graphic or formatting errors in a message they can be adjusted before they are viewed by actual customers. Send test emails to numerous servers, like outlook, gmail, and yahoo, to determine the formatting that the recipient will see on their end. By doing this you know your final product looks professional and is truly sending the right message.
Recent scientific studies found email marketing accounts for practically 7 percent of customer acquisitions. Do not let your numbers lag by making avoidable errors.