Five Ways to Make Content Marketing Work for Your Small Business

Five Ways to Make Content Marketing Work for Your Small Business

How to Make Content Marketing Work in Your Small Business

You’re probably familiar with all the many benefits you can receive content marketing, but for a small business, it can still present significant challenges. When you are understaffed or over-burdened, you can easily let critical parts of the puzzle slip to the back burner, often to never be seen again.

Let’s avert that by having a look at five ways you can energize your small business content marketing, sooner rather than later!

Five tips for content marketing in your small business

Use this plan as a starting place for building your own content marketing initiative.

Develop a strategy –Content marketing can take place in many forms over many platforms. It’s extremely important to have a plan set up that maps this out, together with the goals and results you hope to achieve. Remember, content can consist of blog posts, articles, ebooks, videos, images, podcasts and more, and lots of of these can be repurposed to other platforms also.

Create a budget – You will have to spend a couple of dollars here, in people hours as well as other costs, and you should know what you’re prepared to commit and budget it beforehand.

Assign talent – If you aren’t lucky enough to have writers on staff, (as well as videographers and image designers) you will have to find them. This is often a time consuming task when getting started, so take note of this.

Set up tracking – It’s vitally important to make sure to set up tracking so you really know what is working and what is not. In most cases, Google Analytics is fine for this job, even though there are better paid resources available.

Rinse and repeat – Once you’ve got a handle on the type of content that your audience is responding to, be sure you do it again, but with different twists and slants, based on the feedback you’re getting as you go along. This, incidentally, is what’s called Agile Marketing.

Using Color in Your Website and Marketing

Using Color in Your Website and Marketing

How to Use the Psychology of Color in Your Website and Marketing

Color plays a big part in the minds of people, and have particular application as it pertains to evoking certain emotional responses we want to see happen, say for example on our sales pages!

The potential to evoke responses based on the colors we choose for our marketing is a vastly underused tool. There is a lot of data to dig through, and plenty of choices to make regarding color for sites, logos, marketing materials and more.

The basics of color psychology

It starts with a surprising truism: the favorite color for both men and women is blue. That’s where the similarities end, however. Some of the data means multiple things. For instance, green could mean money, the environment, and calm to different people. Reds can signify stop, excitement and boldness, based upon whom you’re addressing. Brown can mean ruggedness, or suggest a warmth. Women love purple, men hate it. Are you starting to see the issue here?

How you can use this information to your benefit

So how best to take this information and apply it to our businesses? Step one is to realize that testing is mandatory, and that the colors you see working well on one site might not apply to yours.

  • Start by knowing your own demographics. Who’s your audience, or your desired audience? This will make a difference in regards to testing. Young, old, male, female; it does matter.
  • Whichever colors you choose, make the important parts, especially any calls to action, stand out with the use of a bolder, yet complimentary color.
  • Color evokes mood, and this should be taken into account when deciding how to best convey your message.
  • Try to be consistent, and start by keeping your hyperlinks blue. There is some case for familiarity, and there’s no logic making it harder to get clicks by putting the links in different colors.

The best way to use the psychology of color in your marketing is by using the data to test for your own best results, and then proceeding steadily from there.

How to Keep People from Bailing on Your Website!

How to Keep People from Bailing on Your Website!

Are Your Site Visitors Abandoning You at an Alarming Rate?

Considering everything it takes to get visitors to your site in the first place, does it make any sense to have practices in place which are driving them away in a heartbeat? Of course not, and there are specific easy remedies for these missteps. Let’s look into some of these and how you can fix them.

What you may be doing wrong…

Here are several reasons commonly found for site abandonment, and specifically what you can do about it.

    • Long load times – You have less than 3 seconds to get your site loaded, or most people are outta there. This is your number one goal, to give your visitor an opportunity. Check your site load speed often, and make it load turbo fast!
    • No mobile connectivity – Over 50 percent of all Web searches are now done from a mobile platform, and if you’re not able to be seen, well.
    • Making visitors jump through hoops – If you make your visitors give a lot, you’ll see that they’ll be just uncomfortable enough to move on. Don’t make demands!
    • Unsure about site security – If your site looks sketchy, especially if you’re attempting to sell something there, don’t be shocked if they exit stage left! Check into adding security badges that are appropriate.
    • Poor site navigation – Take a hard look at your site navigation and see if it makes sense. Can you get to where you want to go when you visit, or is it ambiguous or worse, complicated. This ought to be a prime area of testing for you.
    • No clear focus – What are you doing on your page? What is the purpose, and is it clear? Is the page cluttered with a blinking cauldron of ads that have little to do with your site?
    • Nothing going on – If a visitor arrives and sees that your last content was posted a year or two ago, that your social media counters show no stats, and there aren’t any comments or conversations taking place, how would you react?

Need a Lead Magnet to Attract More Subscribers?

Need a Lead Magnet to Attract More Subscribers?

How to Create a Powerful Lead Magnet for Your Opt-ins

If you’re trying to develop an email list of prospects, you’ll need an item of value that’s specific to your desired audience to attract them.

What is a lead magnet and how do you implement them?

All of us need fresh leads, and the most effective way to acquire them is to offer people something of value exchange for their contact information, typically their name and email address. What is offered in exchange is called a lead magnet.

The secret is to produce something for this purpose that is specific and will benefit your audience now. Nobody wants to wait weeks for a benefit; let them have something they can use now!

7 Killer Lead Magnets you can offer

  1. Infographic – The visual content darling of the year, infographics tell a powerful visual story in an interesting, easy to process manner.
  2. Video – A video solving a specific problem your audience faces is always a winner. Not only that, a video can be used in many more mediums, spreading your lead gen efforts all over the place.
  3. Short reports – When we say short, we mean short, like “7 Tips for Solving your Specific Problem” short. They aren’t going to read a novel from you just yet; keep it short and sweet and romance them in the autoresponder followup sequence. These should run in the 10-15 page range.
  4. Cheat Sheets, Mindmaps and Blueprints – These can be gold for you, as you can pack a ton of valuable info onto one sheet, and people eat them up.
  5. Content Webinar – As webinars get cheaper and easier to carry out, holding a content packed webinar that offers valuable information in addition to showcasing your wares is a fantastic way to not only get subscribers, but sales at the same time.
  6. Podcasts – Another great way to distribute specific chunks of content and further brand yourself as an authority in your space is to give a digital download of a podcast as a lead magnet.
  7. Coupons or free trials – These are extremely popular as they represent money, and everyone likes to save more of that. An excellent way to introduce your products and services.
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