Optimization is Effective for Landing Pages Too
5 Landing Page Optimization Strategies
The obvious answer is, you would. Let us take a look at 5 ways you can better optimize your landing pages for more conversions, whether for sales or lead generation.
5 Approaches for Optimizing Your Landing Pages
Succinct and to the point – Usually a landing page has one specific motive that you want to make crystal clear upon arrival. You need to tie in your search query with your headlines and copy. Use bullet points to point out benefits and vital information. Use clear, powerful calls to action that leave no doubt what the reader needs to do next.
Choose your words wisely – Include your main keywords and steer your reader to the actions you want them to perform. You have confined space and time here, so economy is the word of the day. Try and use the most robust language you can.
Do not ignore traditional SEO – Items like title tags, descriptions and keyword intention also really make a difference with landing pages, and can help them rank in Google’s search results. Moreover, by utilizing good quality on-page SEO you are far more likely to get high relevance and quality scores from Facebook and Google with paid ads.
Test several iterations – Make sure to test several versions of your landing pages for headlines, images and color, among other things. While it can take additional time, it is an uncomplicated way to seriously raise your earnings!
Use social proof and trust evidence – If you can squeeze in customer feedback, go ahead and do so, and trust seals and badges are also helpful. Every bit of trustworthiness you can inject will help you.