It would be a catastrophe to spend weeks and months coming up with a terrific product or service and prep them for market, only to see them fail miserably as a result of an inept or ineffective call to action on your sales page. Whether you are crafting sales copy or seeking another action, such as an opt-in to your list, having an effective call to action is the most important thing on your to-do list. Read on as we examine 5 all too common call to action missteps, and why you should avoid them no matter what.
5 Call to action mistakes to avoid like the plague
Missing in action call to action – It would certainly surprise you to see just how many sales pages or opt-in pages are totally without a call to action. There might be a Buy Now button, but there is more to your call to action than that, hopefully.
Not asking with authority – You must speak with the authority of one confident enough in their products and services to recommend them whole-heartedly. Emphasize the benefits they will receive, and why it’s a perfect solution for their needs.
Only one per page – Please don’t make the mistake of selling more than one action per page. If you are asking for a sale, or some other action, be sure that is the only purpose for that page. Competing offers cancel each other out.
No social proof – Do you have any testimonials or satisfied customer reviews or comments? Surrounding your call to action with social proof such as this can often swing the sale your direction. Everybody loves credibility.
Don’t blend in too well – One of the easiest ways to get people to leave your page without taking the action you would like is to make your call to action next to invisible. Although the color schemes and sizes should be complimentary, not making your call to action stand out clearly is shooting yourself in the wallet. Don’t do it.
Take the time to ensure that you avoid these mistakes that will end up costing you customers and sales. Your business will thank you for it.