Why visitors leave your site and what to do about it
Haven’t you got enough problems attempting to make your online business succeed without having your site work against you? You have precious little time to capture the interest of website visitors, something in the range of 10-12 seconds. Therefore it is extremely important to do everything in our power to eliminate any oversights in the visitor experience that will cause them to leave just after arriving.
Toward that goal let’s examine 5 reasons this happens and what steps you can take to alleviate it.
5 Surefire ways to send your hard-earned visitors packing
- Stale or lame content – If you have content that hasn’t been updated since the Carter administration, then you should expect a mass exodus shortly after arrival. What’s more, if your content is boring, not helpful or just plain terrible, the same result follows. Regularly update your site with fresh, relevant content that speaks to your visitors interests, and is not simply another attempt to sell.
- Website speed – This one just slaughters you. If your site takes more than 3 seconds to load, you can say goodbye. (If they were still there) Keep in mind the types of content that can cause pages to load slowly, such as large image files, videos and gauge this accordingly.
- Video autoplaying – When a person arrives on your site and your video or audio starts blaring at them, they more often than not leave posthaste. Unless this is a video salespage, there is no reason to set this up this way.
- Gateway pages – If you are making people opt-in to see your content with a gateway page, then you better have a great reason for it. Most people who don’t know or trust you will simply leave.
- Page full of ads – Another obnoxious practice. They are presumably visiting your pages for content of some sort, not another ad directing them to something else. Use ads discreetly, and with some imagination.
Don’t give people more reasons to bail out on you: find ways to make them hang around.