Using Color in Your Website and Marketing

Using Color in Your Website and Marketing

How to Use the Psychology of Color in Your Website and Marketing

Color plays a big part in the minds of people, and have particular application as it pertains to evoking certain emotional responses we want to see happen, say for example on our sales pages!

The potential to evoke responses based on the colors we choose for our marketing is a vastly underused tool. There is a lot of data to dig through, and plenty of choices to make regarding color for sites, logos, marketing materials and more.

The basics of color psychology

It starts with a surprising truism: the favorite color for both men and women is blue. That’s where the similarities end, however. Some of the data means multiple things. For instance, green could mean money, the environment, and calm to different people. Reds can signify stop, excitement and boldness, based upon whom you’re addressing. Brown can mean ruggedness, or suggest a warmth. Women love purple, men hate it. Are you starting to see the issue here?

How you can use this information to your benefit

So how best to take this information and apply it to our businesses? Step one is to realize that testing is mandatory, and that the colors you see working well on one site might not apply to yours.

  • Start by knowing your own demographics. Who’s your audience, or your desired audience? This will make a difference in regards to testing. Young, old, male, female; it does matter.
  • Whichever colors you choose, make the important parts, especially any calls to action, stand out with the use of a bolder, yet complimentary color.
  • Color evokes mood, and this should be taken into account when deciding how to best convey your message.
  • Try to be consistent, and start by keeping your hyperlinks blue. There is some case for familiarity, and there’s no logic making it harder to get clicks by putting the links in different colors.

The best way to use the psychology of color in your marketing is by using the data to test for your own best results, and then proceeding steadily from there.

How to Keep People from Bailing on Your Website!

How to Keep People from Bailing on Your Website!

Are Your Site Visitors Abandoning You at an Alarming Rate?

Considering everything it takes to get visitors to your site in the first place, does it make any sense to have practices in place which are driving them away in a heartbeat? Of course not, and there are specific easy remedies for these missteps. Let’s look into some of these and how you can fix them.

What you may be doing wrong…

Here are several reasons commonly found for site abandonment, and specifically what you can do about it.

    • Long load times – You have less than 3 seconds to get your site loaded, or most people are outta there. This is your number one goal, to give your visitor an opportunity. Check your site load speed often, and make it load turbo fast!
    • No mobile connectivity – Over 50 percent of all Web searches are now done from a mobile platform, and if you’re not able to be seen, well.
    • Making visitors jump through hoops – If you make your visitors give a lot, you’ll see that they’ll be just uncomfortable enough to move on. Don’t make demands!
    • Unsure about site security – If your site looks sketchy, especially if you’re attempting to sell something there, don’t be shocked if they exit stage left! Check into adding security badges that are appropriate.
    • Poor site navigation – Take a hard look at your site navigation and see if it makes sense. Can you get to where you want to go when you visit, or is it ambiguous or worse, complicated. This ought to be a prime area of testing for you.
    • No clear focus – What are you doing on your page? What is the purpose, and is it clear? Is the page cluttered with a blinking cauldron of ads that have little to do with your site?
    • Nothing going on – If a visitor arrives and sees that your last content was posted a year or two ago, that your social media counters show no stats, and there aren’t any comments or conversations taking place, how would you react?
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